The Gyula Forster National Heritage Centre, in the framework of the project “Exploring the economic and social impacts of cultural heritage”, funded by the Norwegian Financial Mechanism, has commissioned ELTINGA Research Institute to investigate the impact of architectural heritage on the real estate market. No similar study had been carried out in Hungary before, and the research therefore approached the issue from several viewpoints based on distinct methodologies. In order to explore the impacts as broadly as possible, the impact on residential properties and hotel room rates was quantified, and individual case studies were carried out on Gresham Palace, Gozsdu Court and Wekerletep.